Our Story
ViaLuma was born out of love for Dubrovnik and its timeless Adriatic shores. Our name comes from Latin: “Via” (path) and “Luma” (light). Together, they symbolize a journey that shines — full of meaning, discovery, and connection. We are more than a travel agency. We are storytellers, guides, and curators of experiences that go beyond the guidebook.
Our Mission is to craft luminous travel experiences that honor local culture, respect the environment, and create unforgettable bonds between people and place.
Our Values
Authenticity
Real encounters with locals, their traditions, and their way of life.
Sustainability
Travel that leaves light footprints, respecting both nature and community.
Connection
Journeys that bring travelers and locals together in meaningful ways.
Curiosity
Inspiring discovery, creativity, and learning.
Light
Symbolic of clarity, joy, and the stories that stay with you long after you return.